Cipher carries layers. In cryptography, it is the sacred code —
the key that unlocks everything. In hip-hop, the cipher is the circle
where artists gather, create, and elevate each other. Both meanings live here:
a business built on creative intelligence, coded for excellence, rooted in culture.
Color palette
Cipher Lime#C8F53A — Primary
Void Black#0A0A0A — Base
Obsidian#1C1C1C — Surface
Bone#F5F5F0 — Light bg
Cipher Gray#4A4A4A — Accent
Primary pairing: Cipher Lime on Void Black · Secondary: Bone on Obsidian · Never use Lime on Bone
Typography
Display / Wordmark — Bebas Neue
Bebas Neue
Body / UI — Space Grotesk 400
Digital products built different. Every template, every tool, every system — made to move.
Labels — Space Grotesk 700
Category · Feature · Tag
Numbers / Data — Space Grotesk 300
$12,500
Logo variations
Primary dark
Light background
Lime background
CIPHER
STUDIO
Wordmark only
Brand voice & personality
Confident
Doesn't ask for permission. Knows its value and moves accordingly.
Coded
Layers of meaning for those who know. Clean and professional to everyone else.
Creative
Rooted in the cipher — where craft, culture, and community meet.
The mark is a cipher circle —
six nodes connected through a central point, referencing both the hip-hop cipher
and a network/constellation structure. The dashed outer ring suggests something
still in motion, still building. The six-node geometry subtly echoes
the Star of Africa
and the interconnected nature of Black creative tradition.
Every element radiates from center — from source.
Usage rules
Do
+
Use Lime on Black as the primary pairing
+
Keep generous white space around the mark
+
Use Bebas Neue exclusively for headlines
+
Let the logo breathe — minimum clear space = icon width
Don't
–
Place Lime on Bone or any light color
–
Stretch, rotate, or distort the cipher mark
–
Add drop shadows or glow effects to the mark
–
Use more than two colors in a single application